Customers of supermarkets in Japan are now familiar with the image of Vietnamese dragon fruits and coconuts displayed on fruit shelves. Achieving this is a long-term effort of Vietnamese businesses, including HSC Investment.
For many years, Japan has always been one of Vietnam’s leading trading partners. In 2021, Japan is Vietnam’s 4th largest export market (after the United States, China, and Korea) and the 3rd largest import market (after China and Korea). With a population of more than 126 million people, Japan has become a market with large import and consumption demand for Vietnamese agricultural products.
In 2021, Vietnam’s export turnover of agricultural and aquatic products to Japan will reach 1.8 billion USD. In particular, fresh fruits and vegetables have an impressive growth rate of 20% compared to 2020. Some Vietnamese fruits also account for a large market share and are increasingly popular in the Japanese market such as: dragon fruit, mango, durian, coconut, lychee… Contributing to the above impressive numbers is the participation of HSC Investment Group Joint Stock Company (HSC Investment)
In June 2020, HSC Investment began the journey to conquer the Japanese market – one of the most demanding markets in the world – with two of Vietnam’s famous fruits: Dragon fruit and coconut. Up to now, HSC Investment has become a familiar importer of Japanese fruits and agricultural products.
Efforts to bring Vietnamese agricultural products to the international market
When starting out, HSC Investment assessed that in order to penetrate a difficult market like Japan, the domestic agricultural industry needed to meet the standards they set. This requires farmers to adjust everything from production to preliminary processing and processing. Even though the beginning is difficult, HSC Investment gradually links with gardeners, supporting them in perfecting the farming process according to GAP standards, and accompanying farmers in each stage of producing agricultural products. .
Specifically, HSC Investment’s engineers support farmers in creating a process for checking pesticide residues during the farming process, checking for toxins caused by microorganisms and fungi during the farming process. preservation process, or substances used in the preparation and processing of agricultural products…
Efforts to bring Vietnamese agricultural products to the international market
When talking about creating raw material sources to serve export to the Japanese market, Mr. Le Khac Hoang – General Director of HSC Investment said, “We are also people who know about those things and understand that adjustments must be made. If we improve and develop ourselves to achieve a higher level, we will certainly conquer larger markets and have greater potential.”
Convincing farmers to follow new standards is not an easy task, because they farm according to folk experience and habits. However, after many years, HSC Investment has developed standards for growing fruit trees for gardeners. Up to now, HSC Investment has been cooperating with… garden houses, spread across… the Southwestern province. HSC Investment signs product consumption contracts for farmers, and participates in the process of monitoring and complying with farmers’ regulations, thereby producing high-quality and marketable agricultural products. Japan in particular and the world market in general.
In the future, HSC Investment will continue to develop the export of Vietnamese agricultural products through creating a freeze-dried fruit brand, increasing product codes to the shelves of traditional customers in the Japanese market.
