With a long journey of dedication, Konni39 has officially reached the milestone of 6 years of operation and development. Now entering its 7th year, Konni39 decided to optimize itself with the brand repositioning project with the official change of the Konni39 logo and a series of “restructuring” projects with agents in Hung Yen – key partners. Business partners have participated in the chain since the early days of Konni39.
As part of the development project of HSC Group Joint Stock Company, in April 2016, HSC39 was officially established with the goal of bringing quality genuine Japanese goods to Vietnamese consumers at affordable prices, and developed under the name of Japanese supermarket chain Konni39. Since then, the official Konni39 supermarket chain has been in operation for 6 years, bringing the chain of stores to 140+ stores across 3 regions of the country.
Domestic Japanese supermarket chain Konni39
Regarding the brand’s breadth of activities, Konni39 immediately realized its importance and immediately launched the brand repositioning activity, “refreshing” itself to reposition thoughts, feelings, and characteristics. audience’s scores and feelings towards the brand. From there, Konni39 hopes to bring an image of the Japanese supermarket chain brand Konni39 with professionalism, dedication, responsibility and always putting customers first.
So what is Konni39’s goal when deciding to open the Brand Repositioning project?
Konni39 is repositioning its brand to reach new heights and serve customers better. By rebranding, Konni39 hopes to gain a competitive advantage, increase customer loyalty and expand into new markets.
Konni39’s agents are all operating smoothly
First, and most importantly, you want to determine the correct position of your brand in the current market. Konni39 wants to be seen accurately and fairly about its brand, about the goals and values that the brand always strives to bring to each customer when participating in the brand’s supermarket chain.
Konni39’s rebranding efforts are focused on improving the customer experience by creating a variety of services and content tailored to each individual agent. They are also looking to create a strong brand identity that resonates with their target audience. To achieve these goals, Konni39 invests in developing advanced technologies in the chain of brand operations (also applicable to agents). Through these initiatives, they hope to reach potential customers to help them achieve their desired goals.
The goal is to develop and expand the brand through a brand repositioning campaign
The company’s strategy through 2023 is to create a solid foundation for growth. To achieve this, the company plans to list its shares on the Ho Chi Minh Stock Exchange in September 2023. This will help the company access capital that can be used to fund other expansion and development project.
In addition, the company plans to add resources to develop HSC39 – the brand that is serving as a bridge between customers and the parent company. In addition to heavily invested resources such as human resources or technology, HSC39 also prioritizes learning and in-depth product research, to bring a large and diverse amount of genuine Japanese products to the Vietnamese market to serve the Vietnamese market. serve the consumer needs of users.
The strategy for 2023 focuses on creating a strong foundation for future growth while providing customers with innovative solutions that improve their experience with our products and services. Konni39.
Konni39 is committed to always accompanying agents to create a reputable domestic Japanese store chain aimed at Vietnamese users, thereby creating a strong brand identity and promoting it through PR activities. and effective marketing communications. Konni39 wants to ensure that the message reaches the right audience in the right way.
With that goal, Konni39 focuses on building a strong presence on many website platforms, Konni39.vn and social network Facebook, so that customers in need can easily find the brand. Through these platforms, brands will be able to communicate their values, goals and services more effectively. Additionally, Konni39 will also use PR activities such as press releases and events to create awareness about Konni39 among potential customers.
And in the future, not only stopping at Facebook and website, Konni39 aims to promote brand value through both Youtube and Tik Tok, as well as try our best to spread the name and support the reputation of each individual. agency.
Transferring Japanese values to Vietnamese consumers
Konni39 is also committed to accompanying dealer owners after packaging and improving operating knowledge at the point of sale. Store owners have all been trained and completely transferred the development model according to the Kaizen philosophy – philosophy of continuous improvement as the foundation. In addition, Konni39 also uses the self-trading point at Konni39 AMHD as a place of “trial and error”, to continuously test and optimize all formulas and techniques, bringing proposed values to customers in accordance with the target. goals set by the board of directors.
In addition to brand innovation, Konni39 develops the Brand Repositioning project – Accompanying long-time agents of Konni39, following the promise of accompanying and developing forever with store owners.
After 6 years, Konni39’s logo has been optimized in a more modern direction
Konni39 changed its logo according to the brand’s goals and orientation: Becoming simple, modern, easy to remember and easy to reach customers with the same needs. Keeping intact the old goals and values that customers are very familiar with and love, Konni39 is constantly developing to be able to bring customers a new image, inherited vision and new direction. keep going up.
Mr. Do Thuy Nguyen – CEO of Konni39 shared: “Konni39 wants to bring the best values in each Japanese product and service to Vietnamese consumers. Konni39’s vision is to become a super chain. market with the best quantity and quality in Vietnam, meeting all the needs, even the smallest, in the Vietnamese family.”
The beginning of the brand repositioning companion project with agents is the kick-off in Hung Yen – the first implementation on 4 locations: Konni39 Hung Yen, Konni39 Khoai Chau, Konni39 Pho Noi and Konni39 Hai Duong.
The launch of the rebranding project with agents in Hung Yen marks an important milestone for the company. During the kick-off meeting with the agency owners, the company’s leadership will share the vision and expectations for the project. Furthermore, they will analyze the current situation and discuss the strategies that need to be taken to achieve the development goals of both sides. Ultimately, they will listen to their agents’ aspirations and develop strategies that can help them achieve those aspirations while also meeting the company’s goals.
The kick-off took place successfully with the consensus of both parties, marking the first step of changing the entire brand identity of Konni39’s Long-term Companion project.
With a new journey in the goal of conquering a new and broader development vision, Konni39 would like to sincerely thank our agents for their companionship and support. Konni39 is committed to inheriting the original goal of providing domestic Japanese goods at reasonable prices for Vietnamese consumers, optimizing and realizing the exact needs of customers. Konni39 prides itself on the quality of its products and constantly strives to improve them.
Konni39 will continue to work hard to provide the best value to all of our customers and once again thank you for your support. Konni39 looks forward to long term relationships with you and your customers.
