Appearing at major supermarket chains such as Daiso, Caffe Latte, instant noodles from HSC Investment Group “blow a new breeze” into the Japanese market with unique creations labeled as Vietnamese brands.
For the first time entering the field of processed foods, HSC Investment Group Joint Stock Company has officially launched instant noodle products. As a completely new brand that chooses to enter a competitive market like Japan – the “cradle” of instant noodles, HSC noodles, despite facing many challenges, still prove their potential through good reception. large amount from consumers.
Eye-catching packaging of HSC noodles
First launched in February 2023 through a trial program at the entire HSC Station system, HSC noodles impressed customers and continuously recorded positive results. Thanks to the direct experience effect, just 1 month after entering the market, the first container of noodle stock with a quantity of 1,950 boxes was ordered by more than 150 domestic stores, of which reorders accounted for 80%. .
Continuing its breakthrough in the second export to Phu Tang last July, HSC noodles created a new milestone for itself when up to 1,200 boxes were sold to Daiso – the first same-price store chain in Vietnam. Japanese market, with more than 2,800 domestic stores and nearly 1,000 stores worldwide.
Even though it is a new product 100% produced in Vietnam and only served in the international market, the sell-out rate and number of return purchases by individual customers and companies in Japan show the success of the product. market recognition as well as the development opportunities of HSC instant noodles in the future.
Container containing thousands of boxes of noodles arrives at a warehouse in Japan.
Promoting exports to the land of the rising sun, the group’s leaders, Mr. Le Khac Hoang, evaluate this as a completely potential market to promote Vietnamese brands. First of all, the consumption of instant noodles in Japan is up to more than 5 billion packages (according to WINA in 2021), showing that the demand for quickly processed goods is still high. At the same time, the Vietnamese community in Japan is extremely large, with more than 450,000 people spread across 47 provinces (according to data from the Japanese Ministry of Justice in 2021), with Vietnamese supermarkets abroad increasing dramatically after a few years. In recent years, it has proven that the desire to use goods exported from the home country is extremely large.
Explaining the reason for choosing instant noodles for export first, the board of directors of HSC Investment Group aspires to spread Vietnamese cuisine closer to international friends. With the characteristics of a fast-consuming, convenient, and frequently used food, HSC noodles are highly appreciated for their quality, initially successfully conquering the country, creating an instant noodle culture, because of their low prices. Traditional, unique flavor that cannot be found anywhere else.
3 irresistible delicious flavors of HSC instant noodles
Coming to the land of cherry blossoms with 3 flavors containing the unique identity of Vietnam: elegant lemon leaf chicken noodles, rich short rib noodles stewed with bamboo shoots, popular spicy and sour shrimp hotpot tomyum noodles, it’s like a complete experience. Completely different and diverse compared to products that are already familiar to local customers.
However, the road to a demanding market like Japan is not easy. To be imported, HSC noodles must meet many strict standards regarding ingredients, ingredients, and additives; After going through many changes to the appropriate formula, overcoming a series of complicated paperwork, after 6 months the product was officially on the shelves in large and small stores across Japan.
Behind this successful launch is the capable managing unit – HSC Investment Group Joint Stock Company. With a deep understanding of the market, a team of experienced people who have lived and worked in Japan for many years, and are sensitive to grasping trends and tastes, HSC instant noodles convince a large number of consumers. used as a premise for the penetration of subsequent products, thereby enhancing and strengthening the group’s brand internationally, becoming one of the most prestigious distributors of Vietnamese goods.
In addition to instant noodles, HSC will continue to export other purely Vietnamese products
With the desire to expand further, in the near future, HSC Investment Group plans to bring HSC instant noodles to leading large and famous supermarket chains such as Aeon and Trial, ready for new challenges. Not only Japan, but also other demanding markets such as Europe, HSC Investment Group’s products will constantly improve quality, research and produce more new products, and increase promotion. to fulfill the dream of bringing homeland cuisine far on the world map.
Source: https://vtv.vn/lanh-te/mi-goi-thuoc-tap-doan-hsc-investment-linh-moi-manh-me-chinh-phuc-nhat-ban-20231002075357525.htm
